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Promoting Your Site with Search EnginesFree and paid listings in search engines are still one of the best ways to promote your site.
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| | Click here for details | | The ultimate guide to pay per click search engines and how to use them effectively to increase sales immediately! |
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 | Click here for details | | A totally non-technical guide which shows you exactly what you need to do to begin making sales online. |
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 | Click here for details | | The Trellian SEO Toolkit is a Search Engine Optimization application that features all the Search Engine Optimization tools you will ever need to manage your web site and reach the top of the search engines! |
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 | Click here for details | | SubmitWolf v6.0 automatically registers your websites with all the main Search Engines, Directories and Link pages. Contains a full database of Search Engines that take automated and manual submissions. |
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 | Click here for details | | Manage your search engine listings, submissions and pay per click campaigns via a single, easy to use interface. Supported engines include: AltaVista, AllTheWeb, Enhance, FAST, FindWhat, HotBot, Kanoodle, LookSmart, Lycos, Yahoo Search Submit Express, ScrubTheWeb, TEOMA, whatUseek, Yahoo! Search, and many others. |
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 | Click here for details | | GlobalPromote is a professional web site promotion service. Our business is to increase your visibility on the internet and drive more people to your web site. |
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 | Click here for details | | To achieve good ranking results on some engines, you need to include Meta Tags in your web page. Meta Tags are used to help these engines index your web site. The Trellian Meta Editor will help you create the appropriate Meta Tags, and can be used to insert the HTML code into your web page. |
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FROM AMAZON.COM
By Tim Ash
Sybex
Paperback (360 pages)
 | List Price: $29.99
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool. |
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By Perry Marshall
Entrepreneur Press
Paperback (304 pages)
 | List Price: $24.95
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Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: - Build an AdWords campaign from scratch
- Identify keywords that entice people to click on your ads
- Get the lowest bid prices on your keywords
- Defeat click fraud and other scams
- Use search engine optimization techniques
- Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system. |
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By Howie Jacobson
For Dummies
Paperback (408 pages)
 | List Price: $24.99
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- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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By Peter Kent
For Dummies
Paperback (408 pages)
 | List Price: $24.99
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You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can - Gain greater visibility for your site
- Advance your position in the rankings
- Avoid techniques that cause search engines to bump your site to the end of the list
- Make pay-per-click advertising pay off
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you - Become familiar with search engines and search directories and find out which keywords work
- Build your site with techniques that search engines like and avoid the ones they don’t
- Register your site with the top search systems and get it listed in directories
- Find out why links are important and see how to get other sites to link to yours
- Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
- Discover the common mistakes that make Web sites invisible to search engines
There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves! |
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By David Viney
Nicholas Brealey Publishing
Paperback (240 pages)
 | List Price: $30.00
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Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies. |
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By Jerri L. Ledford
Wiley
Paperback (389 pages)
 | List Price: $39.99
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- This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
- One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
- Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
- Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
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By Jennifer Grappone
Sybex
Paperback (336 pages)
 | List Price: $29.99
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Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results. |
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By Jerri L. Ledford
Wiley
Paperback (336 pages)
 | List Price: $29.99
Lowest New Price: $15.71
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Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime. |
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By Joel Comm
Morgan James Publishing
Paperback (260 pages)
 | List Price: $24.95
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Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online. |
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By Mike Moran
IBM Press
Paperback (592 pages)
 | List Price: $49.99
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