How To - Promote

with Press Releases

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Hits4me.com   >   How To   >   Promotion: with Press Releases

   

Promoting Your Site with Press Releases

Getting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.



From Amazon.com

Here are some books from Amazon.com:

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Beginner's Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention

By Mickie Kennedy

CreateSpace Independent Publishing Platform
Paperback (172 pages)

Beginner s Guide to Writing Powerful Press Releases: Secrets the Pros Use to Command Media Attention
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Product Description:
Newspapers, magazines, television, radio, and blogs routinely highlight products and services. Press releases are the most direct path to reach these influential media sources. Understanding the needs of journalists and influencers is integral to the success of your press release. eReleases Founder and President Mickie Kennedy offers the definitive guide on writing press releases. Beginner's Guide to Writing Powerful Press Releases covers the history of the press release, how it has evolved, as well as tips and techniques designed to make your next press release stand out. In addition to learning how to write a press release, you will learn how to leverage social media, including Facebook, Twitter, and Pinterest, when distributing your next press release. Expectations, distribution, and further public relations possibilities are also widely covered. This updated 4th edition also contains a special section covering the pitfalls of using so-called Search Engine Optimized (SEO) press releases, given guidance and best practices from Google. Chapters include:
  • Guidelines for Press Release Writing
  • Everything You Need to Know About Writing a Headline
  • Press Release Style and Formatting
  • Writing the Body of a Press Release
  • Calls to Action, Boilerplates, and Contact Information
  • What Happens After You Distribute a Press Release
  • Further Public Relations Possibilities
  • Publicity Through Web 2.0, Social Media, and SEO Press Releases

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

Wiley
Paperback (480 pages)

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Product Description:
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

This fifth edition—the most extensively revised edition yet—includes:

  • Dozens of compelling case studies with revisions
  • Real-world examples of content marketing and inbound marketing strategies and tactics
  • A fresh introduction
  • A new chapter on sales and service
  • Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat

The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.

David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells

By Steve Slaunwhite

Brand: Adams Media
Released: 2007-06-14
Paperback (304 pages)

The Everything Guide To Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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  • Used Book in Good Condition
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: Write compelling headlines, tag lines, and leads Avoid common copywriting mistakes Strengthen brand development Start a freelance copywriting business Write copy for all media-print, radio, TV, and Web sites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

PR Superstar: The ultimate toolkit for writing killer press releases (Volume 1)

By Susan Haswell

Brand: CreateSpace Independent Publishing Platform
Paperback (152 pages)

PR Superstar: The ultimate toolkit for writing killer press releases (Volume 1)
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Product Description:
PR Superstar is designed for everyone who wants to capture the power of press release writing; swiftly and without waffle. From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision and insightful tips so that you can take your company to the media instantly, and with surprising results. PR Superstar is based on the author's 20+ years of experience in PR, sales and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short easy-to-read book. The book is peppered with PR case-studies illustrating what works - and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar or euro work even harder! PR Superstar is a one-day journey to PR enlightenment.

Writing Press Releases: A beginners guide

By John Harris

John harris
Released: 2015-09-14
Kindle Edition (28 pages)

Writing Press Releases: A beginners guide
 
Product Description:
Writing press releases can be hard work, and knowing how to get your information published might seem like a confusing and fruitless endeavor. You might even be tempted to pay a professional writer to type up the release on you behalf, however this is a needless expense. The truth is that press releases are pretty formulaic – once you have the sections memorized and gain a little experience, you might be surprised at just how easy writing press releases really is.

This book will help demystify press releases, and will explore how to write a simple and effective release without resorting to hiring a professional. You will also learn about how to distribute your press release, basic “press release etiquette”, and all about the different ways in which your press release can help your business. By the end o f the book, you’ll be ready to start crafting your own documents and will be your brand’s best advocate.

Press Release Power: How To Write A Press Release For Online Distribution

By Mr Paul Clifford

CreateSpace Independent Publishing Platform
Paperback (56 pages)

Press Release Power: How To Write A Press Release For Online Distribution
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Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?

Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines.

Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases.

About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.

Write a Great Press Release: A Guide to Creating a Press Release that will be Published, Re-published and Read by Your Target Audience

By DE Brown

Newswire Network Ltd.
Released: 2014-06-27
Kindle Edition (85 pages)

Write a Great Press Release: A Guide to Creating a Press Release that will be Published, Re-published and Read by Your Target Audience
 
Product Description:
I will show you how to confidently use press releases promote your brand, increase traffic to, and more importantly, sales from your web site.

By reading this book you will get:

•200+ ideas on the topic of your release (You’ll never be stuck wondering what to write about again.)
•The secret to getting your news into media outlets such as the Boston Globe (Imagine seeing your article published to some of the World’s most notable news sites!)
•The one mistake that gets press release images rejected by most publications (Maintain your credibility with editors).
•How to create a catchy first paragraph. (Mesmerize readers who would otherwise skip over your article).
•Guides to essential tools such as Google Authorship, image optimization and a third that it’d be hard to rank in Google without (The keys to having your article show up in search engine results pages).
•The way that search engines want you to use keywords (And the secret to writing for two different audiences).
•11 Common styling errors and how to avoid them (Correcting these mistakes is the easiest way to make your press release sound professional).

An excellent resource for both new and experienced writers, this comprehensive guide will have you writing compelling press releases in no time!

Writing Press Releases: Sixty Minutes to Success

By Ron Goodden

Released: 2016-04-15
Kindle Edition (20 pages)

Writing Press Releases: Sixty Minutes to Success
 
Product Description:
Written by professional press release writer Ron Goodden, this booklet is a step-by-step guide to writing a modern press release and getting it effectively distributed. Insights on SEO strategies, social media utilization and press release timing are included.

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

By Ronald D. Smith

Routledge
Released: 2016-08-08
Paperback (476 pages)

Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
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  • Routledge
Product Description:

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere―from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fifth edition has been updated to reflect significant developments in the public relations field, including:

    • New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
    • Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
    • Expansion of a chapter on websites, blogs and wikis.
    • Expansion of the chapter on direct mail and online appeals.
    • Updated examples of actual pieces of public relations writing.
    • A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Writing a Press Release: How to Get the Right Kind of Publicity and News Coverage

Unknown Binding
 

 
 
 
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