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Promoting Your Site with Press ReleasesGetting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.
Here are some books from Amazon.com:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Tara Geissinger
Online PR Media
Released: 2011-03-28
Kindle Edition (11 pages)
 | List Price: $0.99*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
The "Results Driven Press Release Formula" eBook shows you step-by-step how to:
1. Gain a presence in Google News and/or Google organic search results for specific keyword phrases
2. Generate keyword rich, do-follow, anchor text backlinks to your website (this is a big factor in what determines where your website ranks in the search engines)
3. Get on the radar of specific key individuals or companies through Google Alerts
4. Drive up the positive online presence and credibility of your company (reputation management and brand development)
5. Evoke ACTION from your target audience
Christine O'Kelly and Tara Geissinger, the founders of the online press release distribution site Online PR Media say that most people are leaving money and visibility on the table because they are not taking advantage of the five most critical ways to optimize their press release.
This information-packed book shows readers how to leverage the power of the press release in today's online marketing campaigns. |
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By Brian Cook
CreateSpace
Paperback (44 pages)
 | List Price: $7.95*
Lowest New Price: $6.24*
Lowest Used Price: $21.87*
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*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
A well-written press release can help your business achieve several objectives:
- it can generate internet publicity
- it can define your message and defend your brand
- it can get links with high-ranking websites
- it can make your content indexable by major search engines
- it can make your message available to news outlets and thousands of RSS recipients
Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.)
From Brian Cook, this new edition features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services. |
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By Janet Meiners Thaeler
Happy About
Paperback (158 pages)
 | List Price: $19.95*
Lowest New Price: $19.94*
Lowest Used Price: $18.99*
Usually ships in 24 hours*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you. Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to: - Get to know free online tools to help identify what customers want to know.
- Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
- Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
- See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.
You will also: - Read reviews of online news distribution web sites for their visibility and get an idea of costs.
- Learn how press releases combined with social media is key for marketing online.
- Get techniques to market your business for less using online marketing techniques -- the results are measurable and long-term compared to other forms of marketing.
- Get incredible visibility for your news by using these winning press release methods.
'I Need a Killer Press Release' also addresses how you can use social bookmarking sites such as Delicious, and major social networking sites like Facebook and Twitter. You can reach your audience even if you don't have a presence on these sites. |
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By Merry Aronson & Carol Ames
Jossey-Bass
Hardcover (368 pages)
 | List Price: $40.00*
Lowest New Price: $23.00*
Lowest Used Price: $20.00*
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The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age. |
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By Steve Slaunwhite
Adams Media
Paperback (304 pages)
 | List Price: $15.95*
Lowest New Price: $11.96*
Lowest Used Price: $4.80*
Usually ships in 24 hours*
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Click Here | Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: - Write compelling headlines, tag lines, and leads
- Avoid common copywriting mistakes
- Strengthen brand development
- Start a freelance copywriting business
- Write copy for all media--print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By Brian Cook
CreateSpace
Paperback (56 pages)
 | List Price: $5.95*
Lowest New Price: $3.55*
Lowest Used Price: $14.99*
Usually ships in 24 hours*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
A well-written press release can help your business achieve several objectives:
- it can generate internet publicity
- it can define your message and defend your brand
- it can get links with high-ranking websites
- it can make your content indexable by major search engines
- it can make your message available to news outlets and thousands of RSS recipients
Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.)
Discover dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, author of "How to Write a Press Release, Second Edition," this popular guide can help you grow your small business and have fun doing it. |
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By Pete Williams
Preneur Marketing
Released: 2011-06-15
Kindle Edition (124 pages)
 | List Price: $9.95*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?
Well, The Ultimate Press Release Swipe File is the solution.
Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.
With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete's marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:
* Find a winning press release angle
* Make your news release stand out and get it out to the right media
* Picking the right hook for your press release to get people's attention
* Format your press release to make it look professional
Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.
It's just like having your own publicist on retainer feeding you new story ideas every day. |
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By Eric Yaverbaum
For Dummies
Paperback (384 pages)
 | List Price: $29.99*
Lowest New Price: $37.99*
Lowest Used Price: $0.18*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide.If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: - Map a winning PR strategy
- Grab attention with press releases, interviews, and events
- Cultivate good media relations
- Get print, TV, radio, and Internet coverage
- Manage crises
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: - Developing and stick to a budget
- Building an in-house PR department
- Specific PR tactics like contests, surveys, and tie-ins
- Company newsletters
- Writing query letters and pitch letters
- Handling yourself in interviews
- Turning bad press into good publicity
- Developing a contact list
- Specific strategies for radio, TV, newspapers, and new media
- Handling crises
- Measuring PR results
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need. |
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By Catherine V. McIntyre
Piccadilly Books, Ltd.
Paperback (176 pages)
 | List Price: $20.00*
Lowest New Price: $16.35*
Lowest Used Price: $12.35*
Usually ships in 24 hours*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
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Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can with a good news release. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization. |
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By Mr Paul Clifford
CreateSpace
Paperback (56 pages)
 | List Price: $18.99*
Lowest New Price: $18.99*
Usually ships in 24 hours*
*(As of 19:38 Pacific 7 Feb 2012 More Info)
Click Here | Product Description:
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news? Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines. Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases. About the Author:
Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses. |
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