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Promoting Your Site with Press ReleasesGetting your web site in the news, is likely to attract more visitors. The most common way to inform journalists of your news story, is to send them a press release.
Here are some books from Amazon.com:
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By Catherine V. McIntyre
Piccadilly Books
Paperback (176 pages)
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Describes how to write an attention getting news release. |
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By Brian Cook
CreateSpace
Paperback (56 pages)
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A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) This guide provides dozens of easy-to-follow pointers geared at helping you craft a professional press release that will be eagerly accepted by most media outlets. From Brian Cook, the owner of, "Custom Press Releases," http://www.CustomPR.info, this popular guide can help you grow your small business and have fun doing it. |
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By Peter Bartram
How to Books
Paperback (144 pages)
 | List Price: $19.95*
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Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included. |
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By Steve Slaunwhite
Adams Media
Paperback (304 pages)
 | List Price: $15.95*
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Click Here | - ISBN13: 9781598692518
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, Web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: - Write compelling headlines, tag lines, and leads
- Avoid common copywriting mistakes
- Strengthen brand development
- Start a freelance copywriting business
- Write copy for all media--print, radio, TV, and Web sites
Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces. |
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By Jon Wuebben
Encore Publishing
Hardcover (270 pages)
 | List Price: $19.95*
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Click Here | - ISBN13: 9780979762901
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider. Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage. Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today. Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way |
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By Monica Feid
Thomson Gale
Released: 2005-10-11
Digital (4 pages)
| List Price: $5.95*
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This digital document is an article from Franchising World, published by Thomson Gale on September 1, 2005. The length of the article is 1166 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Back to the basics of press release writing: "just the facts, Ma'am.".(FW FOCUS: PUBLIC RELATIONS)
Author: Monica Feid
Publication: Franchising World (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 9 Page: 59(2)
Distributed by Thomson Gale |
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By Michael Bloch
Thomson Gale
Released: 2008-01-07
Digital (5 pages)
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This digital document is an article from Doors and Hardware, published by Thomson Gale on October 1, 2006. The length of the article is 1403 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Creating a press release--writing and submission tips.(MARKETING)
Author: Michael Bloch
Publication: Doors and Hardware (Magazine/Journal)
Date: October 1, 2006
Publisher: Thomson Gale
Volume: 70 Issue: 10 Page: 50(3)
Distributed by Thomson Gale |
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National Recreation and Park Association
Released: 2005-07-28
Digital (2 pages)
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This digital document is an article from Parks & Recreation, published by National Recreation and Park Association on December 1, 1997. The length of the article is 580 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Write to the point: how to get your story printed and on the air. (writing press releases)(Brief Article)
Publication: Parks & Recreation (Magazine/Journal)
Date: December 1, 1997
Publisher: National Recreation and Park Association
Volume: v32 Issue: n12 Page: p22(1)
Article Type: Brief Article
Distributed by Thomson Gale |
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By Shelley J. Hartnett
Door and Hardware Institute
Released: 2005-07-28
Digital (4 pages)
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This digital document is an article from Doors and Hardware, published by Door and Hardware Institute on April 1, 1998. The length of the article is 1190 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Promoting in print. (includes related article on writing press releases)
Author: Shelley J. Hartnett
Publication: Doors and Hardware (Magazine/Journal)
Date: April 1, 1998
Publisher: Door and Hardware Institute
Volume: v62 Issue: n4 Page: p30(2)
Distributed by Thomson Gale |
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By Natalie Canavor
Thomson Gale
Released: 2005-08-11
Digital (7 pages)
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This digital document is an article from Communication World, published by Thomson Gale on July 1, 2005. The length of the article is 1917 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Good corporate writing: why it matters, and what to do; poor corporate writing--in press releases, ads, brochures, web sites and more-is costing companies credibility and revenues. Here's how to put the focus back on clear communication.
Author: Natalie Canavor
Publication: Communication World (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Volume: 22 Issue: 4 Page: 30(4)
Distributed by Thomson Gale |
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