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Promoting Your Site with EmailPromoting your site with opt-in email can be a good way to increase visitors, or drive repeat visitors to your web site.
Here are some books from Amazon.com:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Ben Settle
MakeRight Publishing
Released: 2011-03-02
Kindle Edition (29 pages)
 | List Price: $2.99*
*(As of 14:02 Pacific 7 Feb 2012 More Info)
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If you'd like to beef up your sales by as much as 100%, 200%, even 300% (or more)... using simple little emails you can type out in 15-20 minutes (or less), then here is how one of the world's top email marketers does it.
And why you can now do the same thing, too.
Believe it or not, it doesn’t matter if you’re a good "writer" or not, have ever written a word of sales copy in your life, or if you’re brand spanking new to email and confused about what to do.
The information in this eBook will:
(1) make writing your emails a lot easier (and even fun)... and
(2) make your emails far more persuasive and profitable, with your prospects literally "tuning in" (like they would their favorite radio show or TV program) to your emails whenever you pop up in their inbox.
Plus, unlike most email teachings, these secrets are NOT based on "theory" or on someone else's tests that only worked for them.
These secrets have all been extensively tested and used in the real world, by real people (even people who consider themselves "bad writers"), to make real sales and profits.
In fact, email marketing specialist Ben Settle routinely uses these secrets for not only his own business (where he sends daily emails to his list) but also for his million-dollar clients -- including one of the Internet's biggest marketing education and resource companies.
And don't worry, none of these 10 ways are rocket science.
Frankly, if you can write an email to a friend or family member, then you can use them for your auto-responders, one-shot emails, affiliate offers, regularly scheduled ezines, and any other kind of prospect or customer email communication.
But there's no time to lose on this.
Each day you are not using these simple email secrets, you are literally stealing money from yourself. |
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By Mary R. Butler
CreateSpace
Paperback (102 pages)
 | List Price: $9.99*
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The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them. Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product. I. Introduction to Email Marketing. II. List Building III. Best Practices & Strategies IV. Know the Law V. The Power of Professional Services |
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By John Arnold
For Dummies
Paperback (384 pages)
 | List Price: $24.99*
Lowest New Price: $9.78*
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Updated to reflect the hottest new trends, technologies, and strategies!Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. - Helps you map out an e-mail marketing strategy with reachable objectives
- Simplifies the process of list-building, message-creation, and results-tracking
- Offers legal guidance, so you stay compliant with anti-spam laws
- Shows you how to deliver your message and incorporate social media
- Explains how to track and interpret results
- Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide. |
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By Chris Baggott
Wiley
Hardcover (304 pages)
 | List Price: $24.95*
Lowest New Price: $12.46*
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Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners |
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By Eric Groves
Wiley
Hardcover (224 pages)
 | List Price: $24.95*
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The leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: - Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The "soft" benefits of email marketing
- Using email in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- Building an email list that is valuable and effective
- Creating valuable content
- Choosing an effective, professional email format
- Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck. |
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By Winton Churchill
Morgan James Publishing
Paperback (160 pages)
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The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won't close the deal until your prospect feels, "You're the one that can help me the best!" It's hard to convince prospects, but easier than you think to help them select you. |
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By Jim Cockrum
Wiley
Hardcover (327 pages)
 | List Price: $24.95*
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Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.
- Use simple videos as promotional power tools
- Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
- Find the perfect online partners that can take you to the next level quickly...and more!
Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest. |
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By Kipp Bodnar
Wiley
Hardcover (218 pages)
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Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. - Describes a methodology for generating leads using social media
- Details how to create content offers that increase conversion rates and drive leads from social media
- Offers practical advice for incorporating mobile strategies into the marketing mix
- Provides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth. |
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By Bruce C Brown
Atlantic Publishing Company (FL)
Paperback (288 pages)
 | List Price: $24.95*
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Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you. |
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By Brian Maroevich
Avalanche, LLC
Released: 2012-01-06
Kindle Edition
 | | Product Description:
Email marketing is one of the most effective marketing alternatives for a small businesses because it costs very little, and with the tips and strategies that I am going to show you the potential return on investment and time saved will be enormous.
Email marketing sounds simple, and on the surface it is. However, there are many techniques that are overlooked or unknown to most business owners that can significantly boost response rates across the board.
My name is Brian Maroevich, and I am an internet marketer and small business owner. My wife runs our brick and mortar operations (2 salon and spa’s), and I undertake most of the marketing for it. My main focus is running my internet marketing business. I’ve been marketing successfully on the internet for almost 15 years. Yikes! Has it been that long?
Most marketing courses and material out there are written by big institutions or individuals who have never spent a dime of their own money on small business marketing, or they have never owned their own business.
With that said, what you are going to get from me are actual techniques that we use on a daily, weekly, and monthly basis in our small business. But wait, before you start thinking to yourself, “I don’t have a salon or spa so this won’t work for me”, hold on! It will work for you because you can model the examples for any business. And if you have any questions on anything in this guide you can go to my blog and post a comment or question and I’ll answer it!
I am confident you will find several email marketing techniques that you can use in your small business that will improve your results. |
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