How To - Promote

Whether you are selling ideas, a service or widgets, Million Dollar E-mails guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence.

YouÂ’ll learn how to create, send, and track highly successful e-mail campaigns that get results and turn profits. Also included are lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more.

Some of the benefits to e-mail marketing include;

Instant Results. Minutes after sending out your email campaign you can start seeing responses and orders.

Low cost. No printing, no postage, no mail house charges. Email is nearly free to send out!

Testing on the go. How fast do you want to see results? Instead of waiting weeks for responses and test results - you'll have them in hours. Now, you can make smarter decisions sooner.

Quick to create. You could whip out an email in just an hour or two as opposed to weeks in the "offline" world.

High response rates. It's not unusual for email campaigns to get 5%, 10%, 15%, even 50% response rates. Something that's almost unheard of in direct mail.

Two years ago these electronic services were not sophisticated enough to be used as marketing tools. Now they are. And in another two years (or even less), they will be transmitting slick, colorful marketing materials to your prospects in seconds.

Electronic Marketing Practices: The Internet, E-mail and More, 1996 will help you: determine which services can help you increase sales; determine which electronic services may be right for your company; know what to expect when implementing such services; learn how to maximize the effectiveness of such services; and discover which electronic media are providing the best results.

You'll see data from companies similar to yours in size, services, and products. You'll learn: what problems are associated with different media; how companies have increased corporate revenues while reducing marketing costs; what companies would do differently if they were implementing electronic marketing methods today; and how to keep marketing costs under control.

This is not a "how-to" book. It is much more. This report helps you get the results you want from electronic marketing. That takes focused resources. In fact, one common theme revealed in Electronic Marketing Practices 1996 is that companies throughout the software industry are short on the manpower necessary to get the most out of electronic media.

That's exactly why we've compiled Electronic Marketing Practices: The Internet, E-mail and More, 1996. This book will help you evaluate, focus and select a specific electronic media strategy and set priorities.

Electronic Marketing Practices: The Internet, E-mail and More, 1996 provides a comprehensive, across-the-board comparison of eight different advanced communication services.

The whole electronic media phenomenon has only recently gathered enough momentum to warrant a book. Naturally, Culpepper and Associates was the first to jump on the project. This report is really eight books in one. It's unique because it gives you a glance at all eight electronic services at a summary-strategic level. It should quickly become an invaluable resource for software executives everywhere.

Electronic Marketing Practices: The Internet, E-mail and More, 1996 is based on a comprehensive survey of 75 different software companies from across the United States. It will make you aware of what your competitors are doing and show you how your company can accelerate its effectiveness in the newest media.

Focus your precious marketing resources. Communication services offer an ever-growing number of options and not all of these options are right for every company. This report gives you the insights to tailor a program that fits the needs of your company.

• E-mail list brokers and service bureaus
• Credit card companies and corporations offering merchants accounts
• Books and software on Web marketing
• Online advertising services

• ISBN13: 9780470190876
• Notes:

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your “open” rate and find out who’s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

• ISBN13: 9781601380425
• Notes: Brand New from Publisher. No Remainder Mark.

• ISBN13: 9780470122457
• Notes: Brand New from Publisher. No Remainder Mark.

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners