HTML

• Data Analyzer View Easily display relationships across multiple dimensions, such as customer, reg
• Export to Excel The Export to Excel feature enables you to easily export your data into an Excel
• Export to PowerPoint Easily convert data into slides for professional presentations with the Expo

Installing WebWorks was surprisingly quick and easy. It took only about 10 minutes to load up the three major components of the application, Web Site Traffic Builder, Web Site Traffic Analyzer, and Web Site Medic. The application also comes with a 45-day free trial for Microsoft FrontPage 2000, so that you actually can build your Web site, then use WebWorks to track its progress.

Web Site Traffic Builder, the first component of the application, is designed to help businesses promote their Web sites through various Internet search engines and databases. Traffic Builder can either import META tags (if they already exist in the user's code) or create META tags by using the Site Details form. Once the tags are complete, the Categories pages will help you decide where and how you wish to promote your Web site. WebWorks gives you access to most of the major search engines, including Yahoo!, AOL, Lycos, and Ask Jeeves. You also have the option to submit your site to lesser-known engines and foreign-language sites, too. However, as with all processes, it can take anywhere from hours to days to months for your site to begin surfacing on any given search engine.

Once you've got your site listed on a bunch of different search engines, you're ready to see whether your efforts actually are working. That's where the Web Site Traffic Analyzer comes in--use this function to find out how many visitors your site is getting, and see which images/pages/files are the most popular and even which days of the week are your busiest. You can analyze local reports, or ones that are stored on an FTP site or a Web server. The user manual even will give you tips on how to read the reports and analyze your data. (A few marketing courses, however, might be a good idea, too.)

Finally, the Web Site Medic will help you fix what might or might not look broken to the naked eye. Check for broken links, oversize pages, missing page descriptions, multiple URLs, and other common site issues. The interface is fairly easy to use, and issues are laid out in an impressively straightforward manner.

While it won't take the place of a knowledgeable business development or marketing associate, WebWorks is a cost-efficient and timesaving way to give your business a strong and reliable Internet presence. --Gisele Toueg

Create analytic reports through an easy-to-use drag-and-drop design environment. Deliver pushbutton reports that communicate information in an intuitive manner. Rapidly deploy Web-based information access to decision makers through a zero-client (DHTML) user interface. Provide a cost-effective, managed analysis solution for IT departments interested in extending their users' ability to access and explore organizational data. This product also includes a version of Crystal Enterprise--a complete suite for reporting, analysis, and scalable information delivery, designed for maximizing the value of all enterprise data.

Create analytic reports through an easy-to-use drag-and-drop design environment. Deliver pushbutton reports that communicate information in an intuitive manner. Rapidly deploy Web-based information access to decision makers through a zero-client (DHTML) user interface. Provide a cost-effective, managed analysis solution for IT departments interested in extending their users' ability to access and explore organizational data. This product also includes a version of Crystal Enterprise--a complete suite for reporting, analysis, and scalable information delivery, designed for maximizing the value of all enterprise data.

Metamend is a Web-based service, so there's no software to install or configure, no technical knowledge is required, it's not necessary to upgrade or buy hardware, you don't need to download anything, and you're not held to any long-term commitment. With the Metamend e-Service Starter Kit, you'll receive three months of search engine optimization service. After the initial offer, you can choose to continue this service for $16.99 per month.