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FROM AMAZON.COM

Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

By Steve Krug

New Riders Press
Paperback (216 pages)

Don t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
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Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain

Topics covered:

  • User patterns
  • Designing for scanning
  • Wise use of copy
  • Navigation design
  • Home page layout
  • Usability testing

Dreamweaver CS3: The Missing Manual

By David McFarland

Pogue Press
Paperback (995 pages)

Dreamweaver CS3: The Missing Manual
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Product Description:
Welcome to Dreamweaver CS3. This new version of the popular web design software offers a rich environment for building professional sites, with drag-and-drop simplicity, clean HTML code, and dynamic database-driven web site creation tools. Moreover, it's now integrated more tightly with Adobe's other products: Photoshop, InDesign, Flash, and their siblings. But with such sophisticated features, the software isn't simple. So say hello to Dreamweaver CS3: The Missing Manual, the fifth edition of this bestselling book by experienced web site trainer and author David McFarland. This book helps both first-time and experienced web designers bring stunning, interactive web sites to life. With jargon-free language and clear descriptions, this new edition addresses both beginners who need step-by-step guidance as well as long-time Dreamweaver users who need a handy reference to address the inner-workings of the program. Dreamweaver CS3: The Missing Manual teaches designers how to construct and manage web sites by examining web-page components and Dreamweaver's capabilities through "live examples." With a complete A-Z guide to designing, organizing, building and deploying a web site for those with no web design experience, this book: Takes you through the basics to advanced techniques to control the appearance of your web pages with CSS Shows you how to design dynamic database-driven web sites, from blogs to product catalogs, and from shopping carts to newsletter signup forms Teaches you how to master your web site, and manage thousands of pages effortlessly Witty and objective, Dreamweaver CS3: The Missing Manual is a must for anyone who uses this highly popular program, from beginners toprofessionals. Altogether, it's the ultimate atlas for Dreamweaver CS3.

Head First HTML with CSS & XHTML

By Eric Freeman

O'Reilly Media, Inc.
Paperback (694 pages)

Head First HTML with CSS & XHTML
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Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS.

Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet.

With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks.

So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin.

"Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online

"This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide

"What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc.

"I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist

"I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College

"If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org

Web Analytics: An Hour a Day

By Avinash Kaushik

Sybex
Paperback (480 pages)

Web Analytics: An Hour a Day
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Product Description:
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Head First Design Patterns (Head First)

By Elisabeth Freeman & Bert Bates

O'Reilly Media, Inc.
Paperback (676 pages)

Head First Design Patterns (Head First)
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You're not alone.

At any given moment, somewhere in the world someone struggles with the same software design problems you have. You know you don't want to reinvent the wheel (or worse, a flat tire), so you look to Design Patterns--the lessons learned by those who've faced the same problems. With Design Patterns, you get to take advantage of the best practices and experience of others, so that you can spend your time on...something else. Something more challenging. Something more complex. Something more fun.

You want to learn about the patterns that matter--why to use them, when to use them, how to use them (and when NOT to use them). But you don't just want to see how patterns look in a book, you want to know how they look "in the wild". In their native environment. In other words, in real world applications. You also want to learn how patterns are used in the Java API, and how to exploit Java's built-in pattern support in your own code.

You want to learn the real OO design principles and why everything your boss told you about inheritance might be wrong (and what to do instead). You want to learn how those principles will help the next time you're up a creek without a design pattern.

Most importantly, you want to learn the "secret language" of Design Patterns so that you can hold your own with your co-worker (and impress cocktail party guests) when he casually mentions his stunningly clever use of Command, Facade, Proxy, and Factory in between sips of a martini. You'll easily counter with your deep understanding of why Singleton isn't as simple as it sounds, how the Factory is so often misunderstood, or on the real relationship between Decorator, Facade and Adapter.

With Head First Design Patterns, you'll avoid the embarrassment of thinking Decorator is something from the "Trading Spaces" show. Best of all, in a way that won't put you to sleep! We think your time is too important (and too short) to spend it struggling with academic texts.

If you've read a Head First book, you know what to expect--a visually rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, Head First Design Patterns will load patterns into your brain in a way that sticks. In a way that lets you put them to work immediately. In a way that makes you better at solving software design problems, and better at speaking the language of patterns with others on your team.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

By Tim Ash

Sybex
Paperback (384 pages)

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)

By Elizabeth Castro

Peachpit Press
Paperback (456 pages)

HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)
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It's important for anyone who creates Web sites--even those who rely on powerful editors like Dreamweaver or GoLive--to know HTML. The World Wide Web Consortium rewrote HTML as a subset of XML (dubbing it "XHTML 1.0") and the allowable code will eventually be stricter. Tags that are being phased out are labeled "deprecated"--current browsers can still handle them, but if you want your site to keep up with future browsers, not to mention conform to accessibility requirements, you will want to get on top of XHTML.

Of course, Elizabeth Castro manages to write books that not only speak to those who are already fluent in HTML, but are good for newbies too. She makes it a breeze to create sites that are visually stylish and technically sophisticated without the expense of buying an editor.

Among the topics covered in her new book, HTML for the World Wide Web with XHTML and CSS: using the (relatively newer) structural tags (like doctype and div); correctly using older tags (like p and img) that have been modified in XHTML; writing XHTML so that formatting is done by the style sheets; writing those style sheets (cascading style sheets, a.k.a. "CSS"); creating a variety of layouts; and dealing with tables, frames, forms, multimedia, a bit of JavaScript (including mouseovers), WML (for mobile device displays), debugging, publishing, and publicizing your site.

As with all Visual QuickStart Guides, this one features clear and concise instructions side by side with well-captioned illustrations and screen shots that show both the source code and the resulting effect on the Web page. The index is extremely detailed, making this a great reference.

Also great for reference are the outstanding appendices. The first is an extensive list of tags and attributes, indicating which are deprecated and/or proprietary and on which page they are discussed. A similar appendix shows CSS properties and values; given the future of Web coding, this chart alone is worth the price of the book. Other handy charts cover intrinsic events, symbols and character Unicodes, and an expanded color chart that goes way beyond the virtually archaic Web-safe palette. All of which makes this a definite must-have for every Web designer's bookshelf. --Angelynn Grant

Learning ActionScript 3.0: A Beginner's Guide

By Rich Shupe

O'Reilly/Adobe Developer Library
Released: 2008-01-04
Paperback (382 pages)

Learning ActionScript 3.0: A Beginner s Guide
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Product Description
In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers. Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you new to ActionScript 3.0, the book describes how ActionScript and Flash work, giving you a clear look into essential topics such as logic, event handling, displaying content, migrating legacy projects to ActionScript 3.0, classes, and much more. You will learn important techniques through hands-on exercises, and then build on those skills as chapters progress. ActionScript 3.0 represents a significant change for many Flash users, and a steeper learning curve for the uninitiated. This book will help guide you through a variety of scripting scenarios. Rather than relying heavily on prior knowledge of object-oriented programming (OOP), topics are explained in focused examples that originate in the timeline, with optional companion classes for those already comfortable with their use. As chapters progress, the book introduces more and more OOP techniques, allowing you to choose which scripting approach you prefer. Learning ActionScript 3.0 reveals: New ways to harness the power and performance of AS3 Common mistakes that people make with the language Essential coverage of text, sound, video, XML, drawing with code, and more Migration issues from AS1 and AS2 to AS3 Simultaneous development of procedural and object-oriented techniques Tips that go beyond simple script collections, including how toapproach a project and which resources can help you along the way The companion web site contains material for all the exercises in the book, as well as short quizzes to make sure you're up to speed with key concepts. ActionScript 3.0 is a different animal from previous versions, and Learning ActionScript 3.0 teaches everything that web designers, GUI-based Flash developers, and those new to ActionScript need to start using the language.

Praise
"The best ActionScript book ever written."
-Lee Brimelow, Creator of The Flash Blog

Professional ASP.NET 3.5: In C# and VB (Programmer to Programmer)

By Bill Evjen & Devin Rader

Wrox
Paperback (1704 pages)

Professional ASP.NET 3.5: In C# and VB (Programmer to Programmer)
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Building on the revolutionary ASP.NET 2.0 release, ASP.NET 3.5 adds several key new developer features including AJAX, LINQ, and a new CSS designer in Visual Web Developer 2008. The dramatic reduction in code that developers realized from the more than 50 new server controls in ASP.NET 2.0 now allows developers the time to make their applications more interactive with AJAX, to work with data in their preferred language with LINQ, and to build visually attractive and consistent standards-based sites with CSS.

Professional ASP.NET 3.5 helps the experienced programmer put these new technologies into action. Greatly expanded from the original best-selling Professional ASP.NET 2.0, Professional ASP.NET 3.5 covers all the key technologies retained from 2.0 in new depth alongside the hundreds of pages of coverage of the important new 3.5 features. Written by 3 of the most well-known and influential ASP.NET developers who were highly praised by ASP.NET creator Scott Guthrie for their ASP.NET 2.0 books, Professional ASP.NET 3.5 is the book you’ll learn the language from and turn to day after day as you write web applications. And as always, Professional ASP.NET 3.5 features language examples in the book and in the code download in both C# and VB!

Key new coverage for ASP.NET 3.5 includes:

  • Thorough coverage of how to implement ASP.NET 3.5 AJAX and the ASP.NET AJAX Toolkit
  • An introduction to LINQ and many LINQ examples throughout the book side-by-side with the related SQL example to show you the differences between the two
  • Enhanced coverage of XML use in ASP.NET including the new XML Schema Designer Add-on, LINQ to XML, LINQ for XML examples, and XSLTC.exe, a command-line XSLT compiler
  • A new chapter on CSS design for ASP.NET and the Visual Web Developer CSS design tools
  • A new chapter on the ASP.NET lifecycle and architecture best-practices
  • Increased coverage of ASP.NET with SQL Server 2005 and Oracle as the databases
  • Coverage of enhancing your ASP.NET applications with Microsoft’s new Silverlight for stunning video and animation uses
  • Coverage of Scott Hanselman’s famous productivity tool picks for developers to help make you a more productive ASP.NET developer
  • Updated coverage of migrating applications for previous ASP.NET versions

Key coverage retained and improved from the ASP.NET 2.0 book:

  • The idea of the server control and its pivotal role in ASP.NET development
  • How to create templated ASP.NET pages using the master page feature
  • Techniques for debugging and handling errors
  • Ways to package and deploy ASP.NET applications
  • How to retrieve, update, and delete data quickly and logically
  • How to implement the cultures and regions features to localize your web site into multiple languages for different visitors
  • An understanding of how to use and extend the provider model for accessing data stores, processes, and more
  • How to keep track of your application's performance and health with monitoring tools

Who this book is for

This book is for experienced programmers and developers who are looking to make the transition to ASP.NET 3.5.

WordPress For Dummies (For Dummies (Computer/Tech))

By Lisa Sabin-Wilson

For Dummies
Paperback (408 pages)

WordPress For Dummies (For Dummies (Computer/Tech))
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Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! WordPress for Dummies is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream blog.

Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to:

  • Sign up for a free WordPress account
  • Set up and use a hosted blog with WordPress.com
  • Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions
  • Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want
  • Use tags to work with WordPress templates
  • Combat challenges with comments, trackback spam, and “splogs”
  • Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging
  • Find online support, tips, and resources for WordPress software

Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!



 
 
 
   
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